Nurturing the Passion for Food,
Heartfelt Connections

Goody started its journey in 1969 with a simple vision of providing Saudi consumers with delicious, affordable, and high-quality food. Over the years, this vision further evolved. Goody aimed to not only empower females by giving them best-in-class ingredients but also set out to provide them with best-in-class tools that would assist them in their daily quest to amaze. Goody has established itself as a market leader in multiple food categories, emerging as the household brand with the highest penetration and consistently ranking as the second most chosen brand in Saudi Arabia. 

GoodyCo further evolved into a corporate company, launching more brands like Goody in their portfolio. They aspire to continuously launch new brands like Cofique and Treva, catering to the needs of the evolving consumer base and food trends.

GoodyCo believes in an ever-changing food culture, an evolution of fresh and avant-garde tastes driven by exciting innovation. They are spurred by the people who dared to challenge the status quo in a fast-paced world. Over the span of 50 years, they set to become trendsetters in introducing carefully tailored products that deliver delicious amazement through new experiences and healthier options.